NAMM 2012 Day 1
NAMM REPORT
January 19 - 22nd, 2012
Anaheim California
NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global music products industry.
Founded in 1901, NAMM has been the engine driving the music products industry, enabling both large and small businesses to maximize productivity and reduce the costs of doing business. With more than 9,000 Members in the United States and 100+ other countries, NAMM is ultimately dedicated to expanding the market and giving people of all ages the opportunity to experience the proven benefits of making music.
This year marked the 110th NAMM Show and at show close NAMM reported 95,709 registered attendees, a six percent increase from last year and representing a new record for the 110-year-old show. International registration also experienced a 15 percent increase from last year to 11,981. The association previously reported strong exhibitor numbers, with 1,441 exhibitors at this year's show, including 236 new exhibitors. Reaches New Record Number of Registrants; Industry Primed for Growth in 2012.
Innovation, Increased Optimism and Hope for the Future Surface as Key Show Themes As Industry Gathers for Biggest and Busiest NAMM Show Ever.
Please enjoy our coverage of this years show, it was great to see old friends, and even make some new ones. There is so much to see, absorb, and take in that is virtually impossible to cover it all in 4 short days.
Enjoy the photos, videos, and other info we will bring you. We tried to "Make it Count"
*click images to enlarge*
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Here are just a few of the new products that got our attention.
Peavey AT-200 Guitar
Had to see this for myself, and actually watched the live demo on 2 different occasions during NAMM. The demo was very good, and was open to any questions about this unit, such as alternate tunings, extreme string bends, etc and the unit passed all the tests. Is it possible to finally have a perfect intonated guitar, possibly with the Peavey AT-200.
Peavey Electronics® has partnered with Antares Audio Technologies, the creator of world-renowned Auto-Tune® pitch-correction technology, to announce the dawn of the new guitar revolution: the Peavey AT-200™ guitar featuring Auto-Tune for Guitar, a new musical instrument that electronically self tunes and intonates continuously as you play.
With the simple push of a button on the Peavey AT-200, guitar players can now create music in perfect tune and pitch. The Peavey AT-200 utilizes Antares Auto-Tune for Guitar, a DSP technology that works behind the scenes to bring the clarity of perfect pitch to a quality instrument in an unobtrusive manner. No bulky, unattractive hardware weighs down the playing experience—the Peavey AT-200 looks, plays and sounds just like a conventional guitar, exactly the way it should.
Just as Auto-Tune changed how vocals are recorded, the Peavey AT-200 with Auto-Tune for Guitar will forever change the way guitars are played and recorded. Players won't have to stop to retune during live performances. Producers and engineers will no longer waste precious time on tuning and intonation issues during recording sessions. With the AT-200 guitar, perfect pitch is the new standard.
The Peavey AT-200 is also the gateway to a growing collection of powerful new Auto-Tune for Guitar features. With its built-in software upgrade capability, new features from Antares can be easily loaded into the AT-200 and controlled by any MIDI source, from MIDI foot switch controllers to iPad or iPhone devices running dedicated Auto-Tune control software.
ORANGE MICRO TERROR
Orange Amplification launched their smallest Terror ever! Building on the winning recipe of the rest of the popular Terror series, the Micro Terror retains the beautiful unpretentious design, delivering a classic Orange sound way bigger than it looks, with a size and weight making it the most portable Terror yet!
With a high tensile steel case it is built to the same rugged specifications as the other members of the Terror family and is incredibly compact and highly portable. This is a true Orange Amp classic, with masses of vintage British character, clean crunch and full-on overdrive sounds.
Controls:
Volume, Tone; Gain
Features:
Single channel hybrid, valve preamp with solid state
power amp. Auxiliary input for MP3 or CD.
Output:
20 watts
Valves:
Preamp: 1 x ECC83/12AX 7
Power amp: Transistor
Speaker Out:
1 x 4 ohm minimum
DIGITECH iSTOMP
THE STOMPBOX YOU CAN CHANGE WITH YOUR PHONE
The iStomp™ works just like every other stompbox. Step on the footswitch to turn it on and off. Adjust the knobs to get the sound you want. The biggest difference between the iStomp and other stompboxes is you can completely change the iStomp to be any pedal in the entire pedal line. Simply connect your iPod touch®, iPhone®, or iPad® to the iStomp and select which pedal you'd like from the DigiTech® Stomp Shop™ App. In about the same time it takes to download a song you can change the iStomp from a distortion to a reverb, a phaser to a tube overdrive, or a delay to a chorus. iStomp includes DigiTech's Total Recall™ digital delay and Redline™ overdrive to get you started.
DigiTech Smart Cable (DSC for iOS)
The new DigiTech Smart Cable (DSC) is a proprietary cable developed by DigiTech in conjunction with Apple that allows direct communication between DigiTech products and iOS devices such as an iPod touch, iPhone, or iPad. The iStomp along with the Stomp Shop App are the first DigiTech products to incorporate the new DSC cable and DSC Port.
DigiTech Stomp Shop App
The DigiTech Stomp Shop is your connection to the complete line of iStomp pedals. From the app you can turn your iStomp into a completely different pedal, any pedal available in the Stomp Shop. In about the same time it takes to download a song you can change the iStomp from a distortion to a reverb, a phaser to a tube overdrive, or a delay to a chorus. The DigiTech Stomp Shop app is free to download from the App Store.
Stomp Shop Pedals
There are more than 20 different pedals to choose from with many more pedals coming soon. Each iStomp comes with two pedals-Total Recall Digital Delay and Redline Overdrive. The first time you connect to your iStomp you can choose one more pedal from the different DigiTech pedals for only $0.99. After that you can download new pedals for as little as $4.99.
KORG Kaossilator 2
Kaossilator 2 is the palm-size phrase synthesizer that can be played by anyone, at any place, and at any time.
Product Highlights:
Simply tap or slide your finger across the X-Y touchpad
150 built-in sounds cover every style of dance music
PCM sound engine serves up realistic drums
Scale Key and Note Range eliminates "wrong" notes
Built-in Gate Arpeggiator with adjustable gate time and swing settings
Loop Recording allows the creation of layered phrases with unlimited overdubs
Dual Loop Recording banks allow DJ-Style mutes and cross-fades
Record using the built-in mic; or use the mic input for recording of external input
microSD/SDHC card slot for saving loops and recorded performances
Boasting a supercharged sound generator, Kaossilator 2 delivers excellent synth and drum sounds spanning a wide range of genres, plus dramatically expanded loop recording. Use the internal mic to record guitar, vocal, or other audio source – just as with a looper effect. The Organic Electroluminescent (OEL) display provides superb visibility. Add to that a touch slider for ease of use, microSD card data saving, plus a built-in speaker and battery power. All of these features reflect the enhancements incorporated into the sleek and exciting Kaossilator 2.
IBANEZ M8M - Meshuggah
SPECS Neck Material: 5pc Maple/ Bubinga
Neck Type: M8M thru-neck
Body: Alder body
Frets: 6100 frets
Fingerboard: Rosewood
Inlay: n/a
Bridge: Fixed Edge III-8 bridge
BridgePU: Lundgren Model M8
HW Color: BK
The FX Edge III-8 bridge combines fixed bridge sustain and double-locking tuning stability.
29.4-inch extra long scale neck with pre-set down tuning. Emits a tight sound all the way down to the lowest note without ever losing playability.
Lundgren Model M8 features deliver a well defined tone even in playing with high gain setting amplifier.
Indestructible Schaller Security Locks, even under the toughest conditions on stage.
Alder wing neck though body enhances defined tone even in down tuning with great accessibility to high position.
FX EDGE III BRIDGE
The double locking style fixed FX Edge III bridge offers maximum tuning stability.
The FX Edge III bridge features a sleek low-profile design for playing comfort.
M8M - MESHUGGAH SERIES BASICS
Masterfully created to exacting standards by the highest skilled luthiers
29.4 inch extra long scale neck produces characteristic sound
Hand-made Lundgren Model M8 pickup features tight bass response & defined highs.
Schaller Security Locks equipped for agressive stage performance
Includes hard shell case
PICKUPS
Bridge Pickup
Name: Lundgren Model M8
Model No: Model M8
Construction: Humbucking
Magnet: Ceramic
Description: Well defined tone even in high gain amplifier setting.
